How to make yourself heard: an introduction to effective communication

8 February

Course Cost: £45

Venue: The GreenWood Centre, Coalbrookdale, TF8 7DR

Communication is a huge, huge topic. In just a day, we will cover the most important and relevant components to help you win the battle to gain attention. Being able to communicate effectively is an essential skill for anyone who is involved in environmental campaigns and conservation projects, as well as woodland and craft businesses.

Environmental and ethically focused  businesses, campaigns and projects are all in a crowded market place, and are often in competition with businesses that have far more resources to put into their communications. It’s even more important to have a good understanding of how to get your voice heard.

This course is for people in these fields to develop and hone their skills. We’ll focus on key points, such as introducing the thinking behind effective communication, creating a brief, and influencing your relevant audience(s). We will examine the psychology of effective communication and spend time exploring and practising techniques.

After the course we hope participants will:

· feel more confident about considering and planning their own communications

· be better equipped to target their audiences

· appreciate how communication is an integral part of their activities

· feel enthused and excited. And we hope it will have been memorable and entertaining as well as instructive.

Course tutors;

Derek Niemann is the editor of Smallwoods, an author whose books include A Tale of Trees: the battle to save Britain’s ancient woodland, and teacher of creative writing at Cambridge University.

Zoologist Sarah Niemann was for many years a conservation communicator for the RSPB. She is now an editor and photographer, and the (self-taught!) designer of Smallwoods magazine.

 

BOOKING AND PAYMENT OPTIONS: Contact the Office on  01952 432769 or email office@smallwoods.org.uk

FURTHER INFORMATION: Contact Richard Thomason 01952 432769/07964 934556 richardthomason@smallwoods.org.uk

Special offer for our members: 20% off all course fees! Please contact the Office on the details above to get your discount.

 

Course cost: £ 45.00


 

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