GROWING TOGETHER

Our CEO and Senior Management Team

CEO

Simon James - [email protected]

Simon is a chartered forester, beginning his woodland and conservation education at Glynllifon, he followed this with a degree at Aberystwyth and masters at Bangor University. With a 16 year stint with the Forestry Commission, he experienced many roles from forest works supervisor in Sherwood, to forester in South Yorkshire, to woodland officer in the East Midlands. Simon also spent time as a Partnership and Expertise Manager for the West Midlands and Regulations Manager for National Office.

Simon grew up in Cornwall and later lived in North Wales. He now lives in Shropshire with his wife and children, where they enjoy the countryside and have sheep and chickens on their smallholding. Simon enjoys tinkering with his vintage tractor and old landrover, and has made every effort to be part of village life, siting as a trustee of the local village hall, chair of the Parish Council and chair of the Edge Schools' Federation.

Business Manager

Deb Cheetham staff photo

Deb Cheetham - [email protected]

Deb manages our Administration and Finance Team, who assist her in making the financial and administration functions of Small Woods run as smoothly as possible. She has a background in IT and business management and worked for a large law firm for 12 years. 

Social Forestry and Wellbeing Manager 

  Portrait of Alison Moore

Alison Moore - [email protected]

Alison manages our Social Forestry and Wellbeing Team as well as being our South Wales Coordinator on a range of projects. Starting her career in youth and community work, Alison spent time delivering outreach and centre-based alternative education projects to young people. She then moved into education, leading an enrichment provision that developed and delivered a wide range of activities and opportunities to help expand young people’s experiences, before managing Employment and Skills projects, working with a wide range of partners, funders and engaging people from local communities.

Alison also raises the profile of Small Woods, taking forward the strategic direction, whilst developing funding ideas to build the scope and breadth of our social forestry programmes. Alison works with the Coordination, delivery teams and partners to help shape and drive the Social Forestry activities.

Alison has a passion for nature and getting others to see how important it is for our wellbeing. She is a keen runner and biker, getting out, whatever the weather, as well is being a singer / song writer.